Stumbled upon this old news but still relevant!

Men are subconsciously attracted to fairer-skinned icons such as Nicole Kidman or Kylie Minogue because of the skin tone’s association with innocence, purity, modesty, virginity, vulnerability and goodness.

Women, on the other hand, pick men with darker complexions – such as film stars Johnny Depp, Colin Farrell or Jamie Foxx – because these are associated with sex, virility, mystery, villainy and danger.

https://www.dailymail.co.uk/sciencetech/article-535828/Why-men-prefer-fair-skinned-maidens-women-like-dark-handsome-strangers.html